No Transparency To Be Expected From BlackBerry Ltd

The software giant has informed the market that it will not be providing them with transparency on its security business like the other companies in the industry.

BlackBerry Ltd has been under the critical eyes of analysts and investors in the tech industry for a long time now, and that too for all the right reasons. The giant has been experiencing some serious falls in the hardware business with the increasing competition coming in from rivals like Google, Apple and Microsoft and has failed to meet the expectations of its fans on a lot of levels. Only recently, the software giant has yet again been threatened with competition in the only market feels strong in and that is the software industry, in which the Canadian company has been contributing in many different ways. The security and cloud services that BlackBerry business provides to its users are considered to be of the best kind by analysts, and the security sector is believed to be the biggest strength of the company, considering how it has been experiencing serious failures in its smart phone business since the initiation and expansion of Android, the operating system coming from rival Google and the success that Apple’s iPhones have received in a very short period of time. However, the software giant was still being considered to have a strong presence in the industry; until now. BlackBerry software sector has clearly indicated that it has no plans whatsoever to provide the customers with transparency of any kind in the security business, which has affected the sentiments of the already bearish investors in the company. Companies like Google an Apple has been working towards the provision of a see-through image of the activities of the company where the user information and its distribution is concerned which has regained trust of the users in a lot of different ways. This step was deemed as an important one after the whole Snowden episode that took place and showed the ugly picture of how companies in the industry were selling off information of the users to the government without the prior permission, which upset a large number of users. According to a BlackBerry spokesperson, it was confirmed that the company is not looking towards making things transparent for its users and will not be following footsteps of its rivals to support the idea. News from comScore suggests that the mobile phone making company has actually lost a large space in the mobile market of the country in the past two to three years, from having a presence of 13.4% to 1.2% now, which shows the fall its smart phones have taken and how customers have switched to other cell phone companies due to unsatisfactory results from the giant’s products.

BlackBerry Priv: The Reviews Are In

The software company seems to be hitting it off with the Priv, its new smart phone in the tech market.

BlackBerry Ltd has released its new smart phone in the market last week, and the most exciting factor about the gadget is that it is powered by Android operating system. This is the first time that this OS is being used by the giant to incorporate in its mobile phones, and this act has been deemed by the analysts as another effort, and probably the last one, to make a comeback in the hardware industry. The giant has been experiencing some extremely low sales and revenue generation for the past couple of quarters and this has turned out some highly negative comments about what the giant should further do with its idea of carrying forward the hardware business. Analysts have constantly suggested the giant to wrap up its non-lucrative hardware business as it continues to go into loss, but John Chen has some other ideas. The Priv, which is the new smart phone of the BlackBerry business, has been welcomed by the industry with mixed emotions. The fact that the giant has finally surrendered to the most used OS in the mobile phone market has only made its fans happy and the reviews which have come out of the phone have focused on multiple features of the device that are being appreciated on the whole. The mobile phone has some specs on the latest phone which is sure to bring about more customers to it than before. As promised by the CEO, the Priv has a huge 5.4 inch screen along with a back cover which has been given a classic look by the designers with a material that looks very much like glass. The cell phone has also been provided with the traditional QWERTY keyboard, for what the Canadian company has always been famous for. This keyboard, however, can be used by simply sliding it open on the device and has been deemed quite durable by analysts. As for the 18MP camera which has been provided on the Priv, analysts believe that the fact that the camera takes great pictures even when there isn’t abundance of light in the area is something good enough to bring a lot of audience to buy the new phone. Furthermore, the battery life of the device has also been recognized as that of a much durable one as it goes on for 3,410 mAh, which is much more than what the rivals in the industry have to offer. Other than that, the giant has also brought some improvements on the software side as well.