BlackBerry Ltd has released its new smart phone in the market last week, and the most exciting factor about the gadget is that it is powered by Android operating system. This is the first time that this OS is being used by the giant to incorporate in its mobile phones, and this act has been deemed by the analysts as another effort, and probably the last one, to make a comeback in the hardware industry. The giant has been experiencing some extremely low sales and revenue generation for the past couple of quarters and this has turned out some highly negative comments about what the giant should further do with its idea of carrying forward the hardware business. Analysts have constantly suggested the giant to wrap up its non-lucrative hardware business as it continues to go into loss, but John Chen has some other ideas. The Priv, which is the new smart phone of the BlackBerry business, has been welcomed by the industry with mixed emotions. The fact that the giant has finally surrendered to the most used OS in the mobile phone market has only made its fans happy and the reviews which have come out of the phone have focused on multiple features of the device that are being appreciated on the whole. The mobile phone has some specs on the latest phone which is sure to bring about more customers to it than before. As promised by the CEO, the Priv has a huge 5.4 inch screen along with a back cover which has been given a classic look by the designers with a material that looks very much like glass. The cell phone has also been provided with the traditional QWERTY keyboard, for what the Canadian company has always been famous for. This keyboard, however, can be used by simply sliding it open on the device and has been deemed quite durable by analysts. As for the 18MP camera which has been provided on the Priv, analysts believe that the fact that the camera takes great pictures even when there isn’t abundance of light in the area is something good enough to bring a lot of audience to buy the new phone. Furthermore, the battery life of the device has also been recognized as that of a much durable one as it goes on for 3,410 mAh, which is much more than what the rivals in the industry have to offer. Other than that, the giant has also brought some improvements on the software side as well.
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