No Transparency To Be Expected From BlackBerry Ltd

The software giant has informed the market that it will not be providing them with transparency on its security business like the other companies in the industry.

BlackBerry Ltd has been under the critical eyes of analysts and investors in the tech industry for a long time now, and that too for all the right reasons. The giant has been experiencing some serious falls in the hardware business with the increasing competition coming in from rivals like Google, Apple and Microsoft and has failed to meet the expectations of its fans on a lot of levels. Only recently, the software giant has yet again been threatened with competition in the only market feels strong in and that is the software industry, in which the Canadian company has been contributing in many different ways. The security and cloud services that BlackBerry business provides to its users are considered to be of the best kind by analysts, and the security sector is believed to be the biggest strength of the company, considering how it has been experiencing serious failures in its smart phone business since the initiation and expansion of Android, the operating system coming from rival Google and the success that Apple’s iPhones have received in a very short period of time. However, the software giant was still being considered to have a strong presence in the industry; until now. BlackBerry software sector has clearly indicated that it has no plans whatsoever to provide the customers with transparency of any kind in the security business, which has affected the sentiments of the already bearish investors in the company. Companies like Google an Apple has been working towards the provision of a see-through image of the activities of the company where the user information and its distribution is concerned which has regained trust of the users in a lot of different ways. This step was deemed as an important one after the whole Snowden episode that took place and showed the ugly picture of how companies in the industry were selling off information of the users to the government without the prior permission, which upset a large number of users. According to a BlackBerry spokesperson, it was confirmed that the company is not looking towards making things transparent for its users and will not be following footsteps of its rivals to support the idea. News from comScore suggests that the mobile phone making company has actually lost a large space in the mobile market of the country in the past two to three years, from having a presence of 13.4% to 1.2% now, which shows the fall its smart phones have taken and how customers have switched to other cell phone companies due to unsatisfactory results from the giant’s products.