BlackBerry Priv can change the game for the smartphone company.
BlackBerry Ltd., was once considered to be an uncrowned king of the smart phone industry. However, soon with the popularity of Apple Inc. and Samsung lost its charm. Over the passage of time the company simply lost its niche and is no more a top notch competitor as it used to be in the past.
The company is now targeting to make a comeback where they are now making efforts to redeem themselves by targeting the corporate sector and focusing on the things that initially resulted in their popularity. BlackBerry CEO, Mr. John Chen is thus trying his best to pave his way to redemption
Recently it was heard that the company was all set to come up with its BlackBerry Venice smart phone. However, soon it will be said that the company is now calling Venice as their new phone BlackBerry Priv. So now the company has decided to join the bandwagon where they have finally decided to bid farewell to their own mobile platform where now BlackBerry smart phones will have Google’s Android as its operating system.
So now it won’t be wrong to say that the company’s hardware business on the verge of collapse where the stakeholders have given up all hopes for its revival. But the good thing about the company’s upcoming smart phone is that it certainly has all those features that are likely to increase sales and popularity in the smart phone market
The company is now concentrating on customer experience more than anything. For any good smart phone the first thing is to have a good battery life. BBRY at this point of time is trying every way to ensure that the battery life of the smart phone is smooth and are working towards addressing the problems if any. Moreover, the smart phone will also encompass quick charging and power saving mode so that the device can be used to its utmost capacity. At this point, all the claims made by the company are just mere claims. So users are still waiting to obtain their hands on this device.
The only thing that can help the company to redeem itself is if it comes up with a secure platform. No other company can do it better when it now comes to security. So those who have highly sensitive emails and messages along with a gallery that needs protection than Priv is certainly your last resort.
If the company actually delivers and caters to all the claims then this will be a new era of redemption for them.
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