The software company seems to be hitting it off with the Priv, its new smart phone in the tech market.
BlackBerry Ltd has released its new smart phone in the market last week, and the most exciting factor about the gadget is that it is powered by Android operating system. This is the first time that this OS is being used by the giant to incorporate in its mobile phones, and this act has been deemed by the analysts as another effort, and probably the last one, to make a comeback in the hardware industry. The giant has been experiencing some extremely low sales and revenue generation for the past couple of quarters and this has turned out some highly negative comments about what the giant should further do with its idea of carrying forward the hardware business. Analysts have constantly suggested the giant to wrap up its non-lucrative hardware business as it continues to go into loss, but John Chen has some other ideas.
The Priv, which is the new smart phone of the BlackBerry business, has been welcomed by the industry with mixed emotions. The fact that the giant has finally surrendered to the most used OS in the mobile phone market has only made its fans happy and the reviews which have come out of the phone have focused on multiple features of the device that are being appreciated on the whole.
The mobile phone has some specs on the latest phone which is sure to bring about more customers to it than before. As promised by the CEO, the Priv has a huge 5.4 inch screen along with a back cover which has been given a classic look by the designers with a material that looks very much like glass. The cell phone has also been provided with the traditional QWERTY keyboard, for what the Canadian company has always been famous for. This keyboard, however, can be used by simply sliding it open on the device and has been deemed quite durable by analysts.
As for the 18MP camera which has been provided on the Priv, analysts believe that the fact that the camera takes great pictures even when there isn’t abundance of light in the area is something good enough to bring a lot of audience to buy the new phone. Furthermore, the battery life of the device has also been recognized as that of a much durable one as it goes on for 3,410 mAh, which is much more than what the rivals in the industry have to offer. Other than that, the giant has also brought some improvements on the software side as well.
The wireless giant has managed to make an offer to its customers following a similar plan presented by the iPhone maker to its users.
Apple Inc has just announced a new upgrade plan to make sales of the new iPhone 6s better in the market, which apparently has been giving Verizon, the largest wireless company in the United States a tough time to maintain good sales of the packages they are offering to their customers. According to news, it was seen that the software giant introduced a new upgrade plan for customers that use wireless plans offered by Sprint and T-Mobile, which has naturally put Verizon is a difficult position. The sales package that is offered to the customers allows them to change their mobile sets only when they have completed a time period of around 18 months, which covers up an average time for the payment of the installments that they sign up for.
The software giant, however has come up with some new plans for its wireless retailers, which has made it easier for its customers to change their mobile sets without spending as much as they were through the installments. Verizon business, on the other hand, works with the rule of a payment done up to 75 percent, before the customer even thinks of switching to a newer version of the phone or to a new model available in the market. Following the much easier plans provided by the tech company to bring more customers to its new phones, the wireless giant has thought better of losing itself a little with the rules it follows for obtaining an upgrade.
News suggests that now Verizon wireless will be allowing its customers to upgrade to a newer version of the iOS phone series without giving a 75 percent installment, which usually takes up 18 months to get completed and can instead get a new phone in just a period of 12 months only. The reason that the wireless company has brought about an abrupt change in its policy is being taken by the analysts in the industry as an attempt not fall behind in the sales department, where its rivals race up on selling the iPhone 6s gadgets to the interested customers.
The ’12 month’ time period is also because of Apple’s new plan offered to the Sprint and T-Mobile customers, where the wireless giant of the country has decided on not lagging behind, by making sure that if not better, then at least equal offerings are made to its own customers to upgrade as compared to the ones being offered by its rivals.
