Verizon Communication Tell Its Customers To Put Their Phones Down

In the new advertisement that aired on Thanksgiving, the company wants you to put your phones down and live in the moment. Telecommunication companies all around the globe would their business to grow, would want higher sales, even higher profits and would want more and more customers to use their cell phones as well as consume as much internet as possible but one such telecom company had done the exact opposite, the company being Verizon Communication. It is quite an unconventional approach that company has opted for as the holiday season arrives. A new television commercial was aired on Thanksgiving in an attempt to promote the telecommunication company but did the exact opposite. Instead of trying to get more consumers to use their smartphones and increase their internet usage over the holidays, the company promoted that people should spend as much time with their families and loved ones as possible. The aim of the commercial was to remind the people that family and giving them time is more important than spending most of their time on Facebook, Instagram, Snapchat and other social media website. The advertisement ended with a slogan that said ‘Better Matters.’ The telecom giant is urging its customers to put their phones down itself, even though it is merely a publicity stunt by Verizon but it speaks for the larger audience. The message that the company has tried to send through it advertisement is definitely meaningful and will help a lot of people realize the importance of family. According to Verizon news, the company’s aim was to help people get to their loved one and after they have arrived to meet their families they put their phones down and spend time with them. Melissa Garlick, the head of Verizon’s creative brand team, stated that Verizon will bring people to their friends and family but once they are there the company wants them to be fully available. She added the point of this is to make the audience realize that Verizon is America’s most reliable network that can get them to their families even at such a busy time of the year. This is not the first time the telecom company has opted for such a campaign and encouraged people to put their phones down. Back in 2009, the telecom company released a campaign ‘Don’t Text and Drive’ which was aimed at safety of driving and supported the laws based on that. Even though the telecom company has put forward a very simple message for their audience, today’s consumer is much for skeptical and it would probably take much for than a holiday ad to get their attention and furthermore to even change their beliefs, as per Allen Adamson who is a brand expert along with being the former chairman for North America of WPP’s Landor Associates.