Cablevision Corporation And GroupM Signs An Adressable Ad Deal

GroupM's advanced TV business, Modi Media, has come to an agreement with Cablevision to use its application in order to boost business.

Cablevision Systems Corporation has been making a lot of acquisitions recently. The company did not seem to be much active recently however in the past months, it has been in a lot of news when it comes to acquisitions and making deals with other companies. Similarly, GroupM and Cablevision have embraced a massive breakthrough where both the parties have signed a long term addressable deal. The idea behind this collaboration is to simplify the rigorous process so that the addressable television advertisements can be bought.

It is believed that the advanced TV business of GroupM which is known as Modi Media will get to access the Total Audience Application of the company as mentioned in the deal. It is a specific audience planning tool by Cablevision that assists agencies and companies to strengthen and improve their targeted, impressions based TV buys.

It is believed that the deal will prove to be beneficial for both parties. The deal was made especially so that the procedure of buying addressable ads become more automated using the Total Audience Application. It will further be removing the barriers that were making it difficult for the agencies and well as the marketers to enter and experiment such things.

According to the President of Modi Media, Michael Bologna stated “Addressable is complicated. There is a lot of data, technology and manual labor that goes into doing these deals. What we have done here is set the parameters and done as much of the leg work upfront as possible to allow us to execute quickly and as real-time as possible.”

Mr. Michael Bologna further added that his business and Cablevision already discussed in a type of pre planning meeting regarding how to go about this deal in the future. According to the discussion, it can be said that both companies are already done with their setting of cards per segment rate in order to execute it as early as possible for their clients.

The president of media sales at Cablevision Corporation, Ben Tatta, stated in an interview “By making ad operations, data and analytic more turnkey, we hope to streamline the entire campaign process for Modi and their clients.”

Furthermore, it was decided during the agreement of this deal that Modi Media will be spending an ‘undisclosed’ amount on the Cablevision’s addressable ad product. This will help both parties to boost each other’s businesses within no time. However, Modi Media is also in talks with other providers in order to sign similar deal to boost its business.

Verizon Extends Cell Phone Network Into Minecraft

Players of Minecraft will now get three bars on their cell phones, thanks to Verizon Wireless.

With the extraordinary innovations that circle around one, have people ever thought that they would be able to use their phones, actually use it, in an actual game? Well, it is safe to say that thanks to Verizon Communication now one can use their cell phone in the Minecraft. Now the players of Minecraft, a blocky game, will be able to make phone calls to their friends from within the game. The telecommunication giant, in collaboration with Wieden + Kennedy, an advertising agency and Blockwork, Minecraft’s advertising agency, started working on a cell phone that will be able to work within the game itself. Through this innovation, the players will be able to make video and phone calls to their friends; the only downside to this is that they will be pixelated video calls. Along with a video and call option, there is an option of a selfie stick as well; this feature allows a user to take a selfie and even send it to a friend as the cell phone is also able to send text messages and MMS. The most attractive part of this is the video calls option as a player can dial a call to anyone of their friends and will be able to see them in block form while the people on the other side of the call will be able to see the avatar of the person from the world of Minecraft. Another attractive yet not so useful feature that the cell phones of the Minecraft world have is that of web browsing. The websites in the game will also be blocked and pixelated, it would be difficult for one to read them. This whole thing came into being through a lot of hard work from Verizon company and the advertising agency. Along with its partners, they built a customized application by the name of Boxel. This specific custom application takes websites and videos and turns them into block form. It takes these options and turns them into a form in which the game can understand them. This project’s code is made available on GitHub, a software website. Currently there are two largest telecommunication carriers in the United States, Verizon Wireless and AT&T, along with smaller rivals by the name of Sprint and T-Mobile US. The first two most popular networks are the most strong and reputable networks in America. Verizon stock has been trading at a share price of $44.93 with a decrease in stock price of 1.43%. The earnings per share reported by the telecom company are 2.51.

Blackberry Decides To Pull Out Priv Smartphone From Pakistani Market

The Canadian smartphone company is quite popular for its mobile security due to which it cannot fulfill the request of the Pakistani government.

According to Android Authority, Blackberry Ltd has decided to pull its newest addition to the Blackberry family, the Priv. Since Priv has mainly been designed around extreme privacy, the government had a number of concerns and was asking the company to grant a backdoor access to the encrypted network. The reason for the Pakistani government to ask for such a favor was so it could ‘spy’ on its citizens to keep a check on their activities. The smartphone company could have approved this request of the government and would have gotten a chance to increase its sales in the country and earn revenue but it chose to announce the exact opposite. Apart from announcing its pull of Priv smartphone from the country’s market, it also told the reason for this act, which was the country’s political condition. Blackberry’s reputation has always circled around having the most secure mobile network and mobile security. It has managed to gain an excellent reputation in all the markets and just to settle in the Pakistani market, it could not let go of that reputation that it has built in years. In order to keep its brand reputation, the Canadian smartphone company is not ready to compromise on anything. The new Priv smartphone has been lagging in the United States in comparison to other places. Since the new smartphone’s release, it is in such high demands that it is always out of stock in mobile stores. The Android powered smartphone soon after its release was sold out from most of the store in the United States. Due to the shortage of the smartphones in most of the stores in the country, the company had to delay a number of orders for a number of its customers. Priv is priced $699 and has amazing specifications that have managed to attract a huge amount of customers to buy the product and test it. Along with having amazing specifications, the device also has a good storage space of 32GB with a 5.4 dual curved screen. The biggest specification that was leaked of the devices was its battery life. It can last up to 22.5 hours with its 3410 mAh battery. Additionally, the Pakistan Telecommunications Authority announced a ban on Blackberry Enterprise Service in summer 2015, which was supposed to be executed on November 20, 2015. The sole reason for this ban was as usual the ‘security concerns’ of the government. Privacy International, just before this announcement was made by the Canada based company, issued a report to warn the ISI, Pakistan Inter-services agency.